As a rule of thumb, do not capitalise something unless it meets one or more of the following criteria:

  • The first word in a sentence, quoted sentence or bullet point
  • A proper noun (names of people, places, or brands)
  • A title of any kind (use title casing)
  • A heading (use title casing)
  • A header cell in a table

Never use BLOCK CAPITALS in copy for emphasis.

Title Case

Post titles, and all sub-headings, should be capitalised with a particular variation on title case. Use this tool to apply the correct capitalisation. The tool applies standard title case with these exceptions:

  • Words we do not capitalise in headings are: a, an, and, as, at, but, by, en, for, if, in, of, on, or, the, to, v., via, vs.
  • The first and last word in a heading are always capitalised (i.e. “Nothing to be afraid of” will be turned into “Nothing to Be Afraid Of”).
  • A small word after a colon is capitalised.
  • URLs should never be capitalised.

Regarding job titles, capitalise specific titles, but not generic. Consider the following examples:

  • James is one of our finest instructors.
  • James, a Tuts+ Instructor, has proved to be a valuable asset.