As a rule of thumb, do not capitalise something unless it meets one or more of the following criteria:
- The first word in a sentence, quoted sentence or bullet point
- A proper noun (names of people, places, or brands)
- A title of any kind (use title casing)
- A heading (use title casing)
- A header cell in a table
Never use BLOCK CAPITALS in copy for emphasis.
Post titles, and all sub-headings, should be capitalised with a particular variation on title case. Use this tool to apply the correct capitalisation. The tool applies standard title case with these exceptions:
- Words we do not capitalise in headings are: a, an, and, as, at, but, by, en, for, if, in, of, on, or, the, to, v., via, vs.
- The first and last word in a heading are always capitalised (i.e. “Nothing to be afraid of” will be turned into “Nothing to Be Afraid Of”).
- A small word after a colon is capitalised.
- URLs should never be capitalised.
Regarding job titles, capitalise specific titles, but not generic. Consider the following examples:
- James is one of our finest instructors.
- James, a Tuts+ Instructor, has proved to be a valuable asset.